Tuesday, March 4, 2008

id fashion week

listening to: 'kashmir' - led zeppelin

so last week was id fashion week - unless you're from new zealand, you probably haven't even heard of it. it's held right here in dunedin (unfortunately i have never been able to go - tickets are a little out of my student price range haha). airnz new zealand fashion week is held in october, for the last 9 years id has followed on from the official new zealand fashion week.

dunedin is known for being a bit artsy, and it has a pretty solid reputation here in new zealand for having pretty sweet bands and other creative shiz. like some very very talented designers: tanya carlson, for one, is from dunedin and has consistently shown a collection. sadly though this was her final year... before moving north to auckland (gag). other designers who hit the runway - thought to be the longest in the world - this year include cherry cotton candy, nom*d, and keucke. plus a ton more, including capsule collections and also some students from otago polytech's fashion design degree. AND the guest designer this year was none other than adrian hailwood, whose label hailwood has branched out from his signature, adored t-shirts to full on womenswear (and menswear too!). the fact that the place-getters in the emerging designers award were from australia, new zealand and the netherlands of all places should show you how reputable this week is slowly becoming.

i'm super annoyed that the official website didn't have photos of the entire collections; only a review with one or two photos attached. POOR EFFORT. from what i've read and seen, online and in reviews in the otago daily times, the trends set at fashion week follow on from what is currently being shown worldwide. some key trends were:

  • 40s-era silhouettes
  • inky indigo blue/purple hues including aubergine &violet
  • capes!
  • fusion between masculinity/femininity
  • equestrian-chic
  • plaid
  • grey, rather than the previously eponymous black (staple part of the dunedin palette)
  • fur stoles

    although still retaining a tie to an avant-garde vibe so often associated with id - for example, sharn blackwell's 'freaks', which saw unexpected 3d silhouettes traipsing down the runway - the majority of it all was very wearable. this year the focus was on the tailoring, which was superb and illustrated how world-class our national fashion scene is becoming. my only criticism would be that now we need to start leading the trends, rather than following them. designers here have well and truly mastered their craft; but i think it's time to inject some innovation into the collections: new zealanders are always proud of the 'kiwi ingenuity' that runs through our veins, so it would be nice to see that reflected in our clothing. i'm not saying that kiwi designers follow trends to the letter: that is far from the truth. as shown at id, they use worldwide trends as a base and reinvent them according to their personal design asthetics. but it's time to up the ante in the innovation stakes.

    to have a wee browse of what was on offer, go here. and let me know what you think of the new zealand fashion scene!!

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